A brand is a desirable idea manifested in products, services, people, places and experiences.
If your brand advocate doesn’t tell you what you should or should not be doing, it’s time to evaluate your brand promise. Empower, remember it’s a lifestyle and a culture.
A well managed brand is always making adjustments. Branding is a process, not a race, not an event so expect to constantly tweak your message and refresh your image, stay relevant and flexible.
Delaware Bankshall will focus your message.